Terms of Service

Last updated: July 23, 2026 Effective: July 23, 2026

These Terms of Service ("Terms") govern your access to and use of the Aldwin website at aldwin.io, the Aldwin application at app.aldwin.io, and all related services (together, the "Service"), provided by Aldwin, Inc. ("Aldwin," "we," "us," "our").

By accessing or using the Service, by clicking to accept these Terms, or by entering into an order or agreement that references these Terms, you agree to be bound by them. If you do not agree, do not use the Service. If you are using the Service on behalf of an organization, you represent that you have authority to bind that organization, and "you" refers to that organization.

1. The agreement

• These Terms, together with our Privacy Policy, which is incorporated by reference, govern your use of the Service.
• If you enter a Pilot Agreement, a subscription agreement, an order form, or, for enterprise customers, a Data Processing Agreement with us, that signed agreement governs the paid relationship and, to the extent of any conflict with these Terms, controls.
• We may make additional product-specific or plan-specific terms available; where we do, those terms are part of this agreement for the customers they apply to.

2. Eligibility and accounts

• The Service is intended for business use by people who are at least 18 years old and have authority to act for their organization.
• You are responsible for the activity under your account and for keeping your credentials secure. We enforce industry-standard password requirements and temporary lockout after repeated failed sign-in attempts through our identity provider.
• Multi-factor authentication is available to all users and is required for Aldwin-internal administrative access.
• Acceptance of these Terms occurs at account activation, before first use of the Service, and we record the accepted version, the timestamp, the IP address, and the user agent of the accepting session.
• You agree to provide accurate account information and to keep it current.
• You are responsible for the acts and omissions of the users you invite into your workspace.

3. The Service

Aldwin provides software for marketing operations, reporting, planning, and approved execution against customer-connected systems. We may change, add, or remove features over time. Where a change materially reduces core functionality you are paying for, your commercial agreement governs your remedy.

4. Free trial

• New workspaces receive a 14-day free trial unless otherwise stated at signup.
• At the end of the trial, access to paid features is suspended until a paid subscription is activated. The trial does not automatically convert to a paid charge. Your data is retained and remains exportable and deletable as described in Section 14.
• We may modify or terminate trial offerings at any time. Trial use is subject to these Terms in full.

5. Usage limits and AI allowances

• Each subscription tier includes usage capacity, including daily and aggregate AI processing allowances. Current allowances are described on the pricing page and surfaced in the product.
• When a workspace reaches its allowance, AI-powered features may be paused until the allowance resets or is increased. The Service surfaces usage status in the product as you approach and reach a cap.
• To restore paused AI features before an allowance resets, you may upgrade your plan or purchase additional capacity where offered.
• Reaching a capacity limit is not a service failure or a breach of these Terms by Aldwin.
• We may apply reasonable rate limits and fair-use safeguards to protect the Service for all customers.

6. Customer Data ownership

• You retain ownership of the data you submit to or process through the Service ("Customer Data").
• You grant Aldwin the limited rights required to host, process, transmit, back up, and secure Customer Data in order to provide the Service.
• We do not use Customer Data to train AI models shared across customers. Aldwin may build per-workspace preference profiles from your own workspace's data solely to serve your workspace.
• We do not sell Customer Data, and we do not share it with other customers or with third parties for their own purposes. How we handle Customer Data, including our AI provider commitments and the Google API Limited Use terms, is described in the Privacy Policy.

7. AI-generated content

• Aldwin may generate recommendations, reports, and content using AI systems.
• As between Aldwin and you, Aldwin assigns to you any Aldwin-generated deliverables produced specifically for your use, to the extent permitted by law and by the terms of the third-party providers involved.
• Aldwin retains ownership of the Aldwin platform, software, prompts, internal models, workflows, and general know-how.
• AI-generated output supports your operations. You remain responsible for your business decisions, for reviewing and approving output, and for anything you publish externally. You are responsible for confirming that content you publish is accurate and complies with applicable law and third-party platform terms.

8. Third-party AI providers

• AI features are delivered using third-party model providers listed on Aldwin's sub-processor page at aldwin.io/subprocessors.
• Your use of AI features is subject to the applicable provider's acceptable-use restrictions.
• We may modify or substitute providers to maintain or improve the Service.

9. Acceptable use

You may not use the Service to:

• violate law or the terms of a third-party platform you connect;
• store or transmit unlawful, infringing, deceptive, or harmful content;
• attempt to bypass or defeat security, tenant isolation, approval gates, or rate limits, except for testing we expressly authorize in a written agreement;
• reverse engineer, decompile, or disassemble the Service, except to the extent that restriction is prohibited by law;
• resell, sublicense, or redistribute the Service without our written consent;
• use the Service, our software, or our confidential materials to build or operate a competing hosted service;
• send spam or unsolicited communications, or use automated means to access the Service in a way that exceeds your plan's capacity or bypasses rate limits.

10. Third-party platforms and connections

The Service connects to third-party platforms, such as your CRM, advertising accounts, and channels, at your authorization. By connecting a platform, you represent that you have the right to grant Aldwin access to it and to the data it holds. We are not responsible for third-party platforms, and your use of them is governed by their own terms. You can disconnect any platform at any time, and revoking access at the platform is a hard stop the Service honors. Data previously synced is retained until you delete it or your workspace, as described in Section 14.

11. Beta and preview features

We may offer features identified as beta, preview, or early access. These are provided as-is, may change or be withdrawn without notice, and are excluded from any availability or support commitments. Do not rely on beta features for production-critical work.

12. Security and incidents

• Aldwin applies the technical and organizational controls described in the Privacy Policy and in the security documentation we make available to customers on request, and, for enterprise customers, in the Data Processing Agreement.
• Aldwin will notify affected customers without undue delay after confirming a security incident affecting their Customer Data, as described in the applicable agreement and as required by law.

13. Suspension and termination

• These Terms apply while you use the Service.
• We may suspend or terminate access for security abuse, non-payment, or material violation of these Terms, and we will use reasonable efforts to give notice where practical.
• Paid subscriptions renew automatically for successive billing periods at the then-current rate until cancelled.
• You may stop using the Service at any time. You may cancel a subscription through the Service or by contacting support@aldwin.io, and cancellation takes effect at the end of the current billing period unless your commercial agreement says otherwise.

14. Data export and deletion

• You can request an export of your workspace data in a portable, machine-readable format, subject to per-category volume limits that are surfaced in the export itself (the export indicates when a category's results were truncated).
• When you request deletion of your workspace, deletion is scheduled after a 7-day cancellation window during which you can both export your data and cancel the deletion. After that window, your workspace data is permanently removed from our primary databases and object storage. Data held by analytics, error-monitoring, and real-time infrastructure providers expires according to each provider's retention schedule.
• Deletion of primary application records follows the workspace deletion flow. Deletion in other systems, including sub-processor and provider-managed backups, follows our retention lifecycle, verified provider behavior, and the governing agreement. We retain limited records, such as billing records and audit logs, as described in the Privacy Policy.
• Deleting data within Aldwin does not delete data held in your own connected systems, which you control directly.

15. Support and service levels

• We provide support through support@aldwin.io during normal business hours and use commercially reasonable efforts to respond to support requests.
• We do not commit to specific response times, uptime percentages, or other service levels unless separately agreed in a signed written agreement. No service-level agreement or uptime guarantee applies to standard subscriptions.

16. Warranties, disclaimers, and limitation of liability

Disclaimer. Except as expressly stated in a separate signed agreement, the Service is provided on an "as is" and "as available" basis. To the fullest extent permitted by law, Aldwin disclaims all implied warranties, including merchantability, fitness for a particular purpose, and non-infringement. Aldwin does not warrant that the Service will be uninterrupted or error-free, or that AI-generated output will be accurate, complete, or fit for any particular use. You are responsible for reviewing output before relying on it or publishing it.

Exclusion of indirect damages. To the fullest extent permitted by law, neither party will be liable to the other for any indirect, incidental, special, exemplary, punitive, or consequential damages, including lost profits, lost revenue, lost or corrupted data, loss of goodwill, or business interruption, and including damages arising from your reliance on AI-generated output, even if advised of the possibility of such damages.

Cap on liability. To the fullest extent permitted by law, each party's total aggregate liability arising out of or relating to these Terms, whether in contract, tort, or otherwise, will not exceed the total amount you paid Aldwin in the 12 months before the event giving rise to the liability. For a customer on a free trial or a plan with no fees paid in that period, Aldwin's aggregate liability will not exceed one hundred United States dollars.

Carve-outs. The exclusion and cap above do not apply to your payment obligations, to either party's indemnification obligations, or to liability that cannot be limited under applicable law, such as liability for fraud, gross negligence, or willful misconduct.

17. Indemnification

You will defend, indemnify, and hold Aldwin harmless from third-party claims, and from resulting losses, arising out of (a) your Customer Data, (b) your use of the Service in violation of these Terms or applicable law, or (c) content you publish or distribute through the Service.

Aldwin does not provide an intellectual-property indemnity under these standard Terms. Where an enterprise customer requires one, it is addressed in a signed order or master agreement.

18. Publicity

We will identify you by name and logo as a customer in our marketing materials only with your prior consent (for example, an email approval from your account owner or a signed order that grants it), following your brand guidelines. You may state that you use Aldwin following our brand guidelines. You may withdraw consent at any time by written notice to legal@aldwin.io, after which we will stop new uses within a reasonable period.

19. Data residency and sub-processors

• We use the sub-processors listed at aldwin.io/subprocessors, which may change per the notice process described there.
• Customer Data is processed in the United States and may be processed in other locations where listed providers operate. No region-specific residency commitment applies unless separately agreed in writing.

20. Governing law and disputes

• These Terms are governed by the laws of the State of Delaware, without regard to its conflict-of-law rules.
• Before filing a claim, the parties will attempt to resolve any dispute through good-faith negotiation for 30 days after written notice.
• If the dispute is not resolved, it will be subject to the exclusive jurisdiction of the state and federal courts located in Delaware, and each party consents to venue there.

21. Changes to the Service and these Terms

We may update the Service and these Terms. We will provide at least 30 days' notice of material changes to these Terms, by email or through the Service. Your continued use of the Service after the effective date of a change constitutes acceptance, and each accepted version is recorded as described in Section 2. If you do not agree to a change, stop using the Service before it takes effect.

22. General

• Entire agreement. These Terms, together with the Privacy Policy and any signed commercial agreement or Data Processing Agreement, are the entire agreement between you and Aldwin regarding the Service, and supersede prior discussions.
• Severability. If any provision is found unenforceable, the remaining provisions stay in effect.
• No waiver. A failure to enforce a provision is not a waiver of it.
• Assignment. You may not assign these Terms without our written consent. We may assign them in connection with a merger, acquisition, financing, or sale of substantially all our assets, provided the assignee agrees to be bound by them.
• Force majeure. Neither party is liable for delays or failures caused by events beyond its reasonable control.
• Feedback. If you send us suggestions or feedback about the Service, we may use them without restriction or obligation to you.
• Notices. Notices to Aldwin should be sent to legal@aldwin.io. Notices to you will be sent to the email address associated with your account.

23. Contact

Aldwin, Inc.
131 Continental Dr, Suite 305
Newark, DE 19713
legal@aldwin.io