Start with one team. Get a working campaign.
Every plan includes campaign planning, drafts, rehearsal, and approvals. Nothing runs without your say.
Free
No credit card required
For founders and small teams that want useful marketing tools before they need AI, native sending, or a larger operating system.
Start freeIncluded
- One Aldwin workspace
- Small contact and audience allowance
- Manual email creation and editing
- Connected Gmail sending where supported
- Basic campaign organization and scheduling
- Basic readiness, suppression, and results
- No recurring AI credits
Launch
Billed annually
For startups ready to run ongoing marketing in Aldwin with AI, native sending, and core automation.
Start freeEverything in Free, plus
- AI generation and Ask Aldwin actions
- Aldwin Send with included capacity
- Expanded contacts and active audiences
- Journey Intelligence and recommendations
- Core journeys and marketing automation
- Sender and deliverability readiness
- Forms and landing pages as available
Growth
Billed annually
For scaling teams that need more audience, sending, intelligence, automation, and operating capacity.
Start 14-day trialEverything in Launch, plus
- Expanded active marketing contacts
- Expanded Aldwin Send and AI capacity
- Advanced audiences and automation
- Advanced Journey Intelligence
- More sending identities and operating capacity
- Stronger approvals and team controls
- Priority support
Custom
Annual or monthly agreement
For teams connecting Aldwin to Salesforce, existing marketing automation, or more complex operating environments.
Talk to usEverything in Growth, plus
- Salesforce CRM and Account Engagement
- Connected MAP execution where supported
- Guided implementation and migration support
- Advanced governance, audit, and security
- Multiple environments, brands, or business units
- Enterprise identity and access controls
- Custom capacity, support, and commercial terms
Plan comparison
Start small. Keep the same system as you grow.
| Plan scope | Free$0 | Launch$199/mo | Growth$699/mo | CustomTalk to us |
|---|---|---|---|---|
| Core product | ||||
| Aldwin workspace | 1 | 1 | 1 | Custom |
| Manual email creation | ✓ | ✓ | ✓ | ✓ |
| Contacts and audiences | Starter | Standard | Expanded | Custom |
| Campaign organization | Basic | ✓ | ✓ | ✓ |
| Basic results | ✓ | ✓ | ✓ | ✓ |
| AI and intelligence | ||||
| Included AI capacity | — | Standard | Expanded | Custom |
| AI content generation | — | ✓ | ✓ | ✓ |
| Ask Aldwin creation and changes | — | ✓ | ✓ | ✓ |
| Journey Intelligence | Preview | ✓ | Advanced | Advanced |
| Advanced audiences and automation | — | Core | ✓ | ✓ |
| Sending and execution | ||||
| Connected Gmail / mailbox sending | Limited | ✓ | ✓ | ✓ |
| Aldwin Send | — | Included | Expanded | Custom |
| Readiness and suppression | Basic | ✓ | ✓ | ✓ |
| Core journeys and automation | — | ✓ | ✓ | ✓ |
| Salesforce CRM | — | — | — | ✓ |
| Account Engagement | — | — | — | ✓ |
| Connected MAP execution | — | — | — | ✓ |
| Scale and governance | ||||
| Active marketing contact capacity | Starter | Standard | Expanded | Custom |
| Approvals and team controls | Basic | Standard | Advanced | Custom |
| Multiple environments / business units | — | — | — | ✓ |
| SSO / SCIM / enterprise identity | — | — | — | ✓ |
| Advanced audit and security | — | — | Standard | Custom |
| Priority support | — | — | ✓ | Custom |
| Implementation / migration support | — | — | — | ✓ |
Annual prices are shown by default; monthly billing is available. Free uses customer-provided sending infrastructure where supported and does not include recurring AI credits or Aldwin Send capacity. Usage allowances for active marketing contacts, AI, and Aldwin Send scale by plan. Salesforce CRM, Account Engagement, and connected MAP execution are available on Custom plans. Provider capabilities remain subject to supported integrations and provider limits. Prices exclude applicable taxes.
Questions about Aldwin.
How does usage work?
Each plan includes an allowance for active marketing contacts, AI capacity, and Aldwin Send. Allowances scale by plan, and you can see your usage in Aldwin before you reach a limit. Work you have already approved is never stopped mid-send.
Is there a free plan or trial?
Yes. The Free plan has no time limit and needs no credit card. It covers manual email creation, basic campaign organization, and connected Gmail sending where supported, without recurring AI credits. Growth includes a 14-day trial.
Can I pay monthly instead of annually?
Yes. Annual billing is shown by default and saves you the equivalent of two months. Monthly billing is available on Launch and Growth. Use the toggle above the plans to compare.
Can I change plans later?
Yes. You can upgrade at any time and keep everything you have built. Your campaigns, audiences, and history stay in the same workspace as you move between plans.
Which plan includes Salesforce?
Salesforce CRM, Account Engagement, and connected marketing automation execution are available on Custom plans, subject to supported integrations and provider limits.
What is Aldwin Send?
Aldwin Send is sending capacity included with Launch and above, so you can send campaigns without connecting your own email infrastructure. Free uses your connected mailbox where supported.
Do prices include tax?
No. Prices exclude applicable taxes, which are added at checkout based on your billing location.