Put Salesforce to work for marketing.
Build audiences, plan follow-up, and understand what moved your accounts forward. Aldwin connects the work to the customer data already in Salesforce, so your team can build more sophisticated marketing without putting every idea through the ops queue.
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I rebuilt the nurture as one engagement program on your template and campaign. Nothing syncs to Account Engagement until you approve it.
Your marketing should know what sales knows.
Start with the right accounts.
Choose accounts from live Salesforce data: owners, stages, and open opportunities.
Make the follow-up fit.
Shape each follow-up around what the account did and where the deal stands.
Give sales something to act on.
Owners get the context and a next step in Salesforce, not another report.
More range for marketers. More leverage for ops.
Audiences
Build the audience in plain terms.
Describe who should be in it. Aldwin turns that into rules on your data and shows who matches and who is held.
You asked for
People who attended the Q4 webinar, grade B or better, not customers, no meeting booked.
Rules Aldwin built
Your setup
Use the setup you already have.
Your scoring, templates, campaigns, and fields stay as they are. Aldwin works with them instead of around them.
ScoreScoreReadGradeGradeReadIndustry__cIndustryMappedLifecycle_Stage__cLifecycle stageMappedEmail templateBrand layout 2026ReadCampaignSalesforce campaignLinkedAnswers
Get answers Pardot makes hard to reach.
Ask about programs, engagement, and pipeline in plain language. Turn the answer into the next build.
Three programs sourced $412K in pipeline. Webinars led.
Control
Nothing syncs until you approve it.
Every change to Account Engagement or Salesforce shows exactly what will change. Approve the version you reviewed, or send it back.