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PARDOT AI FOR SALESFORCE TEAMS

Build the marketing your strategy calls for.

Your team already knows what it wants to do. Aldwin turns that direction into the audiences, assets, journeys, Salesforce work, approvals, reporting, and fixes needed to make it real in Pardot, without putting every idea through the ops queue.

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See how it works
Account EngagementQ4 webinar nurture
Saved
Prospects entering1,281
Held3
Changes5
Fields overwritten0
Changes to syncMarketing NA business unit
Q4 webinar nurture7 steps · 2 branches · goal 40 meetings
ProgramNew
The replayThanks for joining Your replay and the one slide
EmailUpdated
The one slideSends 3 days after the replay if no reply
EmailNew
Alert owner on replyNotify record owner · create task
RuleNew
Q4 WebinarProgram members added to the campaign
CampaignLinked
3 prospects held: no consent on file. They stay out of the program.View
Program pathRehearsed on your data

Enter1,281 prospects

The replayDay 0, 10:00 AM

Wait3 days

The one slideIf no reply

Alert ownerOn reply or click

Q4 webinar nurture5 changes ready to sync

I rebuilt the nurture as one engagement program on your template and campaign. Nothing syncs to Account Engagement until you approve it.

Discuss this program...
THE PROBLEM

Your strategy shouldn't shrink to fit Pardot.

"We'll keep it simple this quarter."

Keep the full idea.

Plan the program you want. Aldwin builds the pieces Account Engagement needs.

"Ops can get to it in three weeks."

Turn a decision into a build.

Audiences, emails, and programs drafted in one place, ready for review.

"We'll find out when it's live."

See it before it runs.

Rehearse against your real prospects before anything is sent.

HOW IT WORKS

More range for marketers. More leverage for ops.

Audiences

Build the audience in plain terms.

Describe who should be in it. Aldwin turns that into rules on your data and shows who matches and who is held.

AudienceAttended, no meeting1,284 prospects

You asked for

People who attended the Q4 webinar, grade B or better, not customers, no meeting booked.

Rules Aldwin built

Campaign Q4 Webinar · AttendedGrade B or betterType not CustomerMeeting noneConsent opted in
Grade A312
Grade B972
Held: no consent on file3

Your setup

Use the setup you already have.

Your scoring, templates, campaigns, and fields stay as they are. Aldwin works with them instead of around them.

Account EngagementMarketing NAConnected
Your fieldIn Aldwin
ScoreScoreRead
GradeGradeRead
Industry__cIndustryMapped
Lifecycle_Stage__cLifecycle stageMapped
Email templateBrand layout 2026Read
CampaignSalesforce campaignLinked
Read and mapped. Your scoring model and templates are never changed.

Answers

Get answers Pardot makes hard to reach.

Ask about programs, engagement, and pipeline in plain language. Turn the answer into the next build.

Ask AldwinPipeline · this quarter
Which programs sourced pipeline this quarter?

Three programs sourced $412K in pipeline. Webinars led.

Q4 Webinar series
$198K
Ops nurture
$124K
Event follow-up
$90K
Build a follow-up for the webinarShow engaged, no meeting

Control

Nothing syncs until you approve it.

Every change to Account Engagement or Salesforce shows exactly what will change. Approve the version you reviewed, or send it back.

Change 0042Engagement programNeeds approval
SubjectThanks for joiningYour replay and the one slide everyone asked for
AudienceAll registrantsAttended, no meeting · 1,284
Sales alertNoneOwner notified on reply
3 prospects held: no consent on file
VH2 edits by youSend back Approve this version

Questions answered.

Aldwin is an AI-native marketing automation platform for B2B teams. Start with the marketing you need to run today, then add more data, systems, automation, and governance as your company grows.

What is Salesforce MCAE?

Marketing Cloud Account Engagement (MCAE) is Salesforce's B2B marketing automation product, formerly called Pardot. It handles prospects, emails, forms, scoring, and engagement programs alongside Salesforce CRM.

Does Aldwin replace Account Engagement?

No. Account Engagement stays where your programs run and your records live. Aldwin works on top of it to plan, build, and rehearse the work, then syncs approved changes back.

Does Aldwin work with Pardot?

Yes. Pardot is the former name of Account Engagement, so if you run Pardot today, Aldwin works with it.

What does Aldwin need access to?

Only what the work requires, like reading prospects, lists, and campaigns, and creating the assets you approve. You choose the permissions for each connection, and every write waits for approval.

Will Aldwin change my scoring, fields, or templates?

Not without your approval. Aldwin uses your existing setup, and nothing changes in Account Engagement or Salesforce until you approve the exact version you reviewed.

How long does setup take?

You connect Account Engagement and Salesforce from Aldwin and choose the permissions. We walk through setup with you on the first call.

Can I try Aldwin before committing?

Yes. Request a demo and we will show Aldwin working on a real program before you decide.