The platform that runs marketing, and improves it.
Aldwin is the AI-native B2B marketing automation platform and the autonomous operator inside it. It turns approved direction into connected programs, runs the operating work, and improves each cycle from the evidence the program produces.
Salesforce, Pardot, HubSpot. Live in days.
Move more programs through build, QA, launch, and iteration without adding an equal amount of operating headcount.
Carry approved direction into launch-ready execution without ticket queues, handoffs, or repeated system setup.
Brand, consent, accessibility, data, and approval rules travel with the work instead of waiting at the final gate.
Every execution, decision, correction, and outcome sharpens the context used to plan and optimize the next cycle.
THE ALDWIN OPERATOR
One autonomous operator across the full marketing loop.
Most marketing platforms give your team more tools to operate. Aldwin carries the work from objective to measured result.
Set the Direction
Give Aldwin the objective, audience, offer, constraints, and success criteria. It turns that direction into a program it can operate.
Start With Real Context
Your positioning, brand, templates, fields, campaign history, and current performance shape the work before anything is drafted.
Define the Authority
Choose what Aldwin may rehearse, recommend, run after approval, or handle within standing policy before the work begins.
Direction Becomes a Program
Aldwin turns the brief into the audience, campaign structure, assets, journey, CRM records, and measurement plan.
Built in One Context
Emails, pages, forms, audiences, and program logic are created together in your voice, templates, fields, and rules.
Validated Before Launch
Claims, links, tokens, consent, suppression, mappings, timing, and approvals are checked before the program can run.
Run Within Policy
Aldwin executes within the authority you have granted, stages or launches the work, and keeps every action attached to the program.
It Writes as It Works
Campaign membership, activity, and supported CRM relationships are created as the program runs, not reconstructed later.
The Program Stays Visible
Audience state, journey progress, exceptions, and applied changes remain inspectable while the work is live.
Observe the Outcome
Delivery, engagement, conversion, CRM, and pipeline signals stay connected to the program and the decisions that produced them.
Prepare the Next Move
Aldwin traces friction or opportunity to the evidence, then prepares the next audience, asset, journey, or rule change.
Every Cycle Compounds
Results are compared with the prior state, and the learning strengthens the context used to plan and optimize what comes next.
THE NATIVE PLATFORM
Every core marketing operation, rebuilt for the operator.
Aldwin does not create a recommendation and hand the work back to another platform. The people, accounts, campaigns, assets, journeys, consent, activity, approvals, and execution history required to operate the program live inside the same system.
Turn a brief into an on-brand campaign with the assets, checks, approvals, and campaign record behind it.
Build hosted or embedded capture experiences and write submissions, consent, campaign membership, and activity together.
Describe who the program should reach. Aldwin resolves the actual people and accounts, applies consent and suppression, and shows the audience before anything runs.
Build, simulate, version, and operate multi-step programs while preserving the path each person entered and followed.
Map fields explicitly, reconcile identities, surface conflicts, and project the correct marketing state back into the revenue system.
Follow the thread from program to activity to opportunity, with every result labeled by its source and level of certainty.
Voice, templates, approved claims, and creative rules stay available across every campaign.
Fields, mappings, approval paths, business rules, and exceptions become operating context.
Edits, approvals, rejections, and overrides teach Aldwin how your team makes decisions.
Audiences, assets, journey changes, and results remain tied to the decisions that produced them.
The next campaign begins with stronger context, clearer guidance, and better evidence than the last.
POWERED BY
Compounding Intelligence™
Every campaign gives Aldwin more context about your brand, your systems, your judgment, and what actually worked.
BUILT AI-NATIVE
Aldwin does the work, not just the thinking.
Most AI tools create an answer, recommendation, or asset, then hand the operating work back to your team. Aldwin carries the work into the campaign, the systems behind it, and the next decision.
Aldwin builds, updates, launches, and manages work inside the platform.
Your brand, campaigns, fields, rules, history, and approvals shape every action.
What happens after launch becomes evidence for the next campaign.
You decide what Aldwin can run, what requires approval, and what must stop.
THE ALDWIN CANVAS
Build the campaign in one living workspace.
Create an email beside the version it replaces. Build the landing page beside the email. Ask Aldwin to change either one and edit the result directly by hand.
Marketing automation that runs itself.
Build, launch, and improve campaigns from one living workspace.
GOVERNED AUTONOMY
Give Aldwin authority without giving up control.
Choose what Aldwin can prepare, what requires approval, and what can run on its own. Every action stays visible, attributable, and bounded by your rules.
Aldwin builds and simulates the work. Nothing runs.
Aldwin prepares the action and waits for approval.
Routine, reversible work can run within standing rules.
Pause any campaign or halt all execution immediately.
Answers your IT team can read today.
SECURITY AND CONTROL
Every action has a boundary and a receipt.
Aldwin is designed so your team and your IT team can see what it accessed, what it proposed, what was approved, what ran, and what changed.
Aldwin stages work as drafts. Nothing publishes, sends, or writes to your CRM until you approve it, and you set how much runs on its own.
Approval-firstRow-level security on every workspace-scoped table, enforced by a database role that cannot bypass it. Not a filter in application code.
Row-level securityConnector tokens are encrypted with AES-256-GCM using keys derived per workspace, never a shared secret. TLS 1.2 or higher in transit.
AES-256-GCMA hash-chained, append-only audit trail on the agent execution path, so you can prove what ran, when it ran, and what it touched.
Tamper-evident logNo model is ever shared across customers. What Aldwin learns about your buyers is built from your workspace and stays inside it.
Never sharedAnswers your IT team can read today.
GETTING STARTED
Take over one program. Earn the next.
Migration is reconstruction, not magic. Aldwin combines the available exports, APIs, program structures, screenshots, documents, and operator knowledge required to understand how one real program works.
A platform whose data model, permissions, and execution path were built from the first table to be operated by describing what you want, rather than a platform with an assistant added to the side of it. In practice that means there is no screen you have to learn before you can ask for something, and nothing is out of reach because nothing had to be configured for reach.
Your platform waits for someone to build the thing. Aldwin builds it, checks it, runs it, and reports on it. Same objects, same governance, same approvals where you want them. The difference is who does the assembly.
Those features generate content inside a system that still requires you to do the assembly. The email still has to be built, the list still has to be pulled, the journey still has to be wired. Aldwin does the assembly and leaves the record behind.
No. It replaces the queue. Judgment, positioning, and what to go after stay with your team. What goes away is the hand assembly between deciding something and it being live.
Email, paid ads with their landing pages, and named-account pursuit. It does not post to social, write blogs, or run SEO, and it is not going to. Everything it runs closes a loop back to a named person and a record.
Yes, and you set where the line sits. Every change shows you what will change before it applies, and every change can be undone. Irreversible work always waits for a person no matter how the dial is set.
Yes. Aldwin derives the model from your instance rather than assuming one, and you can extend it by describing what you need. Ask for the object your business runs on and it exists, wired to reporting.
B2B companies running Salesforce, Pardot, or HubSpot, with a real database and real inbound volume. If you have campaign history in the instance and inquiries arriving every week, Aldwin has something to work with on day one. If you are starting from an empty platform, it is too early.
It gets better at your marketing specifically, from your templates, your history, and what actually produced pipeline in your instance. That does not transfer to another customer, and it does not transfer to a general-purpose assistant.
It is priced against the platform you are replacing, not against how much you use it. No metering, no credits, no per-action surcharge. See pricing.
Yes. Thirty-day pilot on your own stack, with success criteria agreed in writing before it starts.
FAQ
Frequently asked questions about the AI marketing employee
